LIGHTSPEED VT OR GENERATOR

While developed economies are the dominating markets for Gushwork.ai, Bhattacharya said it saw nearly 20% of its customers from India as well. Bhattacharya said that as much as 80% of its current customer base comprises small and medium businesses.

and Canada that have a team size of two to 20-30 members. The startup has its key outbound focus on small and medium businesses and bootstrapped startups in the U.S. Bhattacharya told TechCrunch that around 80% of its customers use the platform on an active basis every week, while almost 90% of them use it every month. Within the first three months of operation, Gushwork.ai saw more than 50 businesses adopting its platform to delegate more than 200 complex workflows. However, the startup also plans to expand into more specialized roles in the future. These are all initially aimed at easing sales and marketing operations workflows. Gushwork.ai has trained its AI-augmented workforce to perform tasks, such as lead prospecting, email marketing, ad management, lead engagement on social media platforms, webinar moderation and marketing, social media management, responding to inbound leads, CRM setup, social media analytics data scraping, prospect outreach and ad campaign management, among others.

LIGHTSPEED VT OR GENERATOR

“You don’t need a 3D graphic designer per se, or you don’t need to spend three months trying to find the right 3D graphic designer or the photorealistic image copy generator on Upwork or Fiverr,” Bhattacharya noted. Generative AI tools have enabled large workforces to perform such creative tasks without requiring special skills. These can be generating photorealistic blog designs, converting webinars to blogs, generating images for blog writing, writing blog posts on different topics or even doing search engine optimization. “They can use somebody for a few hours - three hours this week, 40 hours next week - and then not use it for another week.”Īlongside offering part-time access to offshore talent, Gushwork.ai trains and equips its workforce with AI tools to make them fit for many workflows that were previously considered creative and not merely process-oriented to a large extent. “Businesses don’t need to hire full-time,” Bhattacharya told TechCrunch in an interview. He co-founded Gushwork.ai with Adithya Venkatesh (CPO) in January with a usage-based pricing model. Nayrhit Bhattacharya, co-founder and CEO of Gushwork.ai, calls the process “Uberizing the employee workforce,” as businesses can hire talent from different markets for their manually driven operational functions on a part-time basis. It lets entrepreneurs outsource their tedious workflows and focus only on strategically important tasks. The startup provides a curated marketplace that features offshore workers trained in using various AI applications to help businesses carry out their processes efficiently. Gushwork.ai strives to address this problem in the market using its AI-powered, cross-border platform. However, this has become a significant cost factor due to ongoing inflation. An increasing alternative to in-house hiring is to engage with staffing agencies or BPOs to outsource operations or to use platforms, such as Upwork or Fiverr to find freelancers who can handle process-oriented tasks. In recent years, companies have invested considerable amounts of money in hiring skilled professionals to oversee their operational processes, such as administration, HR, payroll management or customer support. B Capital, Sparrow Capital, Seaborne Capital and Beenext also participated in backing the startup that launched in April this year.

Gushwork.ai, a global platform that aims to advance business process outsourcing (BPO) using AI and human expertise, has raised $2.1 million in a pre-seed funding round led by Lightspeed.

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